JNTO stands for Japan National Tourism Organization, and their mission is to “promote international tourism to Japan and contribute to the development of the Japanese economy and society.” 

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Brief: Develop and create a visually appealing and engaging campaign.

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Demographic: Global travellers, aged 25 – 50, who are interested in Japanese culture, history, and natural beauty.

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Concept: To create a visually appealing and engaging design, that would evoke a sense of excitement and wonder using unique Japanese colours.

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Keywords:Modern, Elegant, Traditional 

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